Marketing Manager at Tri Pointe Homes Roseville, CA 95661
Are you interested in joining a company culture where accountability, top performance and teamwork are valued and rewarded? A company that is dedicated to insightful design and superior craftsmanship, the company is setting a new standard in homebuilding and customer experience.
Tri Pointe HomesSacramentois looking for an experienced, enthusiastic individual to join our talented group as a Marketing Manager.
Position Highlights:
As a key collaborative partner with the Leadership team, the Marketing Manager is responsible for developing and executing our premium lifestyle brand and community positioning, a sound marketing plan to deliver a sufficient volume of qualified leads, and creating engaging new home galleries and model home environments necessary to meet the Division's sales and customer satisfaction goals.
Position
Responsibilities:
Deliver on qualified lead goals by community to achieve Division net sales plan, given local conversion rates.
With marketing leadership, develop marketing communications plan(s), including community priorities, advertising support needs, and messaging/offer strategy.
Collaborate with leadership to secure annual marketing budget necessary to deliver the plan.
Manage Division budget(s) on an on-going basis with formal biannual updates detailing brand & community actual and projected investment.
Assess return on marketing investment using available analytics tools and make recommendationsCollaborate on an on-going basis with Marketing leadership on status of marketing communications plan, results attainment, and calls-to-action/offers.
Conduct local market research and deliver new home shopper and homeowner insights to inform Division decision makingIdentify key competitors and stay abreast of local marketing activity.
Execute on the process for new community openings to ensure that the Division delivers on our premium lifestyle brand positioning and hits critical milestones, including customer events and target opening dates.
Act as primary point-of-contact for ad agencies, interior design consultants and signage vendors for new home galleries including signage, displays and collateral, model homes and community amenitiesCollaborate with internal and external stakeholders on community placemaking, new home floorplans, exterior styles and landscape design.
Coordinate local PR needs with external resourcesCollaborate with Sales and Marketing leadership to address business issues, identifying and assessing risks and marketing opportunitiesAbility to successfully operate and adapt in an environment with changes to timelines, priorities and toolsCapable of confidently presenting and interacting the Division leadership and the sales teamAbility to develop and guide direction of the executional marketing teamEnsures appropriate staffing to meet department needsUtilizes recruiting and selection tools/processes to build organizational talentDelegates work according to employee's abilities and skillsEvaluates employee's performance and plans for compensation actions in accordance with that performanceProvides developmental opportunities through identification of internal and external training opportunitiesCreates opportunities for employee growthProvides continuous coaching with regard to functional and leadership standards (technical skills and behaviors)Other duties as assigned.
Position
Qualifications:
Bachelor's Degree in Marketing or Communications or equivalent required.
A minimum 4 years related Marketing communications/planning experience in Business-to-Consumer environmentHome building and/or real estate industry experience preferredExperience in creating physical retail environments and knowledge of interior and landscape design to work with external consultants is preferredExperience in digital marketing and digital platforms such as email automation, CRM, video, social, website UX and CMS.
Understanding of advertising law and ability to apply to the homebuilding industry.
Ability to shift between strategic initiatives and tactical responsibilities.
Understanding of and demonstrated skill at aligning marketing mix with key messages.
Experience establishing and managing to a budget.
Effective problem solving, data collection and analysis skills.
Excellent understanding of the full marketing mixStrong oral and written communication skills.
Strong analytical skills paired with a creative mindTeam oriented with ability to collaborate across functions.
We are an Equal Opportunity Employer.
All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.
We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business.
If you believe you require such assistance to complete this form or to participate in an interview, please let us know.
Required SkillsRequired Experience.
Estimated Salary: $20 to $28 per hour based on qualifications.
Tri Pointe HomesSacramentois looking for an experienced, enthusiastic individual to join our talented group as a Marketing Manager.
Position Highlights:
As a key collaborative partner with the Leadership team, the Marketing Manager is responsible for developing and executing our premium lifestyle brand and community positioning, a sound marketing plan to deliver a sufficient volume of qualified leads, and creating engaging new home galleries and model home environments necessary to meet the Division's sales and customer satisfaction goals.
Position
Responsibilities:
Deliver on qualified lead goals by community to achieve Division net sales plan, given local conversion rates.
With marketing leadership, develop marketing communications plan(s), including community priorities, advertising support needs, and messaging/offer strategy.
Collaborate with leadership to secure annual marketing budget necessary to deliver the plan.
Manage Division budget(s) on an on-going basis with formal biannual updates detailing brand & community actual and projected investment.
Assess return on marketing investment using available analytics tools and make recommendationsCollaborate on an on-going basis with Marketing leadership on status of marketing communications plan, results attainment, and calls-to-action/offers.
Conduct local market research and deliver new home shopper and homeowner insights to inform Division decision makingIdentify key competitors and stay abreast of local marketing activity.
Execute on the process for new community openings to ensure that the Division delivers on our premium lifestyle brand positioning and hits critical milestones, including customer events and target opening dates.
Act as primary point-of-contact for ad agencies, interior design consultants and signage vendors for new home galleries including signage, displays and collateral, model homes and community amenitiesCollaborate with internal and external stakeholders on community placemaking, new home floorplans, exterior styles and landscape design.
Coordinate local PR needs with external resourcesCollaborate with Sales and Marketing leadership to address business issues, identifying and assessing risks and marketing opportunitiesAbility to successfully operate and adapt in an environment with changes to timelines, priorities and toolsCapable of confidently presenting and interacting the Division leadership and the sales teamAbility to develop and guide direction of the executional marketing teamEnsures appropriate staffing to meet department needsUtilizes recruiting and selection tools/processes to build organizational talentDelegates work according to employee's abilities and skillsEvaluates employee's performance and plans for compensation actions in accordance with that performanceProvides developmental opportunities through identification of internal and external training opportunitiesCreates opportunities for employee growthProvides continuous coaching with regard to functional and leadership standards (technical skills and behaviors)Other duties as assigned.
Position
Qualifications:
Bachelor's Degree in Marketing or Communications or equivalent required.
A minimum 4 years related Marketing communications/planning experience in Business-to-Consumer environmentHome building and/or real estate industry experience preferredExperience in creating physical retail environments and knowledge of interior and landscape design to work with external consultants is preferredExperience in digital marketing and digital platforms such as email automation, CRM, video, social, website UX and CMS.
Understanding of advertising law and ability to apply to the homebuilding industry.
Ability to shift between strategic initiatives and tactical responsibilities.
Understanding of and demonstrated skill at aligning marketing mix with key messages.
Experience establishing and managing to a budget.
Effective problem solving, data collection and analysis skills.
Excellent understanding of the full marketing mixStrong oral and written communication skills.
Strong analytical skills paired with a creative mindTeam oriented with ability to collaborate across functions.
We are an Equal Opportunity Employer.
All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.
We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business.
If you believe you require such assistance to complete this form or to participate in an interview, please let us know.
Required SkillsRequired Experience.
Estimated Salary: $20 to $28 per hour based on qualifications.
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